Skip to main content

Advertising, PR and Media Design: Media Strategy and Campaigns

A guide to best bet resources for all APRD topics

Advertisements & Campaigns

These resources can help you find company and competitor's advertising campaigns.

Consumers' Media Use

After you have your target audience, research they media they use and when to develop a media strategy. 

Costs by Media

The resources below break out the resources with advertising cost and media usage (audience reach) for each type of media. Finding costs and reach is difficult as some companies don't make this available to the public.

Tip: "CPM" means cost-per-thousand of people. For example, an ad with a CPM of $5.00 means for $5, it will reach 1,000 people. To reach 2,000, the ad will cost $10.
Media Kits 
Google search for the media company's "media kit" (for example: Hulu Media Kit)
Media Kits 
Google search for the media company's "media kit" (for example: ESPN Magazine Media Kit)
Loading ...

Related Guides

Loading ...

Media, Communication and Information Librarian

Stacy Gilbert's picture
Stacy Gilbert
Contact:
Norlin Library
(303) 492-9395