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Advertising, PR and Media Design: Ad & PR History

Research resources for all APRD topics, including researching advertisements (creatives, print ads, TV ads), market research, news articles, press releases, consumer data, industry data, trade publications and more.

Archives and Primary Sources


For resources on creatives from 20th century and prior, see the Creatives & Copywriting tab.

Articles, Books, and Secondary Sources

APRD, Communication, Journalism, and Media Studies Librarian

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Stacy Gilbert