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Advertising, PR and Media Design: Trade Publications

Research resources for all APRD topics, including researching advertisements (creatives, print ads, TV ads), market research, news articles, press releases, consumer data, industry data, trade publications and more.

Advertising Age (Ad Age)

Ad Age 1999-Present [ProQuest Central] About 2-week wait for new articles
Ad Age Other Dates and Databases [A-Z Journals and Newspapers]

Advertising Week (AdWeek)

AdWeek 2003-present [ProQuest Central] About 4-week wait for new articles
AdWeek 1991-present [Factiva] About a 1-day wait period. Must select “Adweek” in the Source search.
AdWeek Other Dates and Databases [A-Z Journals and Newspapers}

Marketing Week

Marketing Week’s Website Limited articles available through their website.
Marketing Week 2001-2016 in Libraries’ Databases [A-Z Journals and Newspapers]

PR Week

PR Week 2009-present [EBSCO Business Source Complete] About a 2-week wait for new articles.
PR Week Other Dates and Databases [A-Z Journals and Newspapers]

Ad Forum Creative Work Search
Database of creatives. View a handful of free ads before reaching a paywall. Some video ads are posted on YouTube.
Communication Arts (CA)
Only available in print in Norlin Library's Art & Architecture Stacks. Call number is NC1 .C3.
D&AD
HOW Design
Public Relations Strategies & Tactics [EBSCO Business Source Complete]

APRD Databases with Trade Articles

WARC
WARC provides information on advertising and marketing trends around the world.
Access note: Must use Firefox browser.
Insider Intelligence
Insider Intelligence (formerly eMarketer) provides trade articles on the analysis on the Internet, e-business, online marketing, media and emerging technologies.

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