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Advertising, PR and Media Design: Market, Company & Consumer

Research resources for all APRD topics, including researching advertisements (creatives, print ads, TV ads), market research, news articles, press releases, consumer data, industry data, trade publications and more.

Reports & Statistics


Don't forget to review company websites. For public companies, look for the "investor relations" web page and SEC reports. You can find these by using a search engine to search [company name] investor relations.

Off Campus Access

Good to Know

Mintel has tons of content about products and brands, but it may not the exact product your are researching. Start with Mintel or IBISWorld for the macro view, then look for trade articles or consumer survey data (Data-Planet or Simmons) for more specific data. 

APRD, Communication, Journalism, and Media Studies Librarian

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Stacy Gilbert