Research Guides: Advertising, PR and Media Design: Creatives & Copywriting

Resources on Creatives, Design, and UX

AP Stylebook Online
This online version of the AP stylebook is searchable, customizable, and regularly updated, offering features including Ask the Editor, Topical Guides and Pronunciation Guide.
Access note: Access limited to 50 concurrent users.

UX Magazine UX Magazine is a free community resource exploring all facets of experience design.
Emigre Magazine Online archive of Emigre magazine, a graphic design magazine, which ran from 1984 to 2005.

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads, Fourth Edition by Luke Sullivan and Sam Bennett Available online (click on "Full Text (via ProQuest)"), Hey, Whipple, Squeeze This explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads.
The Design of Everyday Things Available online (click on "Full text available from Skillsoft Books"), The Design of Everyday Things a best-selling book by cognitive scientist and usability engineer Donald Norman about how design serves as the communication between object and user, and how to optimize that conduit of communication in order to make the experience of using the object pleasurable.

Find Images
This guide offers hints and tips to help you find images, as well as general rules for using them.
Images and photographs are intellectual property. Reuse of images requires an understanding of copyright, attribution and citation.
Find Art Images
This guide suggests resources licensed through the University Libraries as well as freely available resources that will help you locate Art Images.

ProQuest Central
Print advertisement. Use the Advanced Search: Type in a company into the keywords box and under “Document Type”, select “Advertisement”.
J. Walter Thompson: Advertising America (Adam Matthew)
This collection documents the history, operation, policies and accomplishments of one of the world's largest and oldest advertising firms, and also examines twentieth-century cultural, social, business, marketing, consumer and economic history.

The Work from Cannes Lions
Collection of Cannes Lions award and shortlist winners, with additional information on the creative process for each piece. Also includes advertisement campaigns and briefs.
Access note: Log in required. Register for a free account with your colorado.edu email address. Must use VPN to access.
WARC
WARC provides information on advertising and marketing trends around the world. Subjects covered include expenditure data, case studies, industry trends and consumer insight.

The One Show
Call Number: NC1001.5 .O53
Located in Norlin Library's Art and Architecture Stacks, The One Show books contain award-winning advertising creatives from around the world.
Lürzer's Int'l Archive
Call Number: HF5801 .L87
Located in Norlin Library's Art and Architecture Stacks, Lurzer's is a resource for advertising creatives.
Communication Arts
Call Number: NC1 .C3 v.11
Located in Norlin Library's Art and Architecture Stacks, Communication Arts showcase exceptional design, advertising, illustration, photography, interactive and typography.

Ad*Access
The Ad*Access Project at Duke University has images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. Ad*Access concentrates on five main subject areas: Radio, Television, Transportation, Beauty and Hygiene, and World War II.
ADSAUSAGE
Founded by the late Sir Roger Delfont, ADSAUSAGE is an open access database of printed material artifacts. Since 2004, ADSAUSAGE has curated a vast array of material spanning the past fifty years. Additionally, the holdings contain a large amount of pop-culture, including special collections on fashion, film, design, Los Angeles history and much more.

Market Research and American Business, 1935-1965 (Adam Matthew)
Provides unique insight into the American consumer boom of the mid-20th century.
Popular Culture in Britain and America, Modules I & II, 19501975 (Adam Matthew)
Provides images of manuscripts and rare printed material, photographs, ephemera and memorabilia from the dynamic period of social, political and cultural change between 1950 and 1975.

Internet Archive: Classic TV Commercials
Classic TV commercials and public service announcements (PSAs) uploaded by archive.org users.
Prelinger Archives
This is a collection of over 60,000 "ephemeral" (advertising, educational, industrial, and amateur) films.
The Advertising Archives
The Advertising Archives was established in 1990 by Larry and Suzanne Viner and is the largest and most comprehensive resource of its kind in Europe. The collection spans the years from the mid 19th Century to the present day. Some content and features are behind a paywall and CU Boulder is not a subscriber.
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Image types include:
-British & American Press Adverts
-British & American Magazine Covers and Artwork including story Illustrations
-Rare French & Spanish Magazine Art
-British TV Advertising Stills
-Mail Order Catalogues
-Posters, Postcards, Menus, Theatre Programmes & other Ephemera
-Wide selection of Vintage Magazines
History of Advertising Trust
The History of Advertising Trust (HAT) is an archive of advertisements from the United Kingdom. TV commercials, radio commercials, and print advertisements from the 1860-2015 can be viewed on its website.
IADDB: International Advertising & Design Database
The not for profit foundation that includes posters, print advertisements, commercials, and more that as far as the Foundation could establish are free from copyright. International in scope and includes print ads going back to the 1800s and TV commercials going back to the 1950s.

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