Quick Reports is a tool that provides visual displays highlighting relevant consumers insights. Several reports are available focusing on different aspects/traits and behaviors of the American Consumer. Quick Reports can generate data on demographics, geographics, psychographics, attitudes/opinions, segmentations, lifestyles, day in the life, and media exposure.
In Quick Reports, you specify a target and a base (optional). The target might be an activity, interest, or buying habit. For example, you might look at brands of yogurt people buy. If you want to specify a larger demographic to focus on, you can add that to your base. Your base might be a particular age group, ethnicity, or gender. You want your base sample to be bigger than your target sample.
This documentation from MRI-Simmons explains what kind of reports are available in Quick Reports.
Log into Simmons to get started:
The video from Pace University Library below walks you through setting up and viewing a Quick Report.
