The tabs below walk you through setting up and viewing a Quick Report with the use of screenshots from Simmons.
Quick reports allow you to specify a target and a base (optional). The target might be an activity, interest, or buying habit. For example, you might look at brands of yogurt people buy. If you want to specify a larger demographic to focus on, you can add that to your base. Your base might be a particular age group, ethnicity, or gender. You want your base sample to be bigger than your target sample.