Data for creating in-depth analysis of the U.S. consumer and determining consumer product, media, and lifestyle preferences.
Access note: Access limited to 25 concurrent users.
MRI-Simmons Catalyst may also be called "Simmons" or "Catalyst" or its former names, "Simmons Insights" and "Simmons OneView".
Quick Reports provide various charts about your target audience, including charts about their demographic profile, segmentation, media consumption, day in the life, social media activity, and more. Learn how to create Quick Reports.
Crosstab allows you to customize a target audience and find your target audience's demographics, psychographics, consumption, and other behaviors. Learn how to create a Crosstab.
Brand Catalyst is a brand strategy and target persona creating tool that identifies the unique characteristics that differentiate your brand from over 6,500 others and builds a comprehensive persona of your target audience. Learn how to create a Brand Catalyst report.
