MRI-Simmons Catalyst: Create a Brand Catalyst Report

What is "Brand Catalyst"?

Brand Catalyst is a brand strategy and target persona creating tool that identifies the unique characteristics that differentiate your brand from over 6,500 others and builds a comprehensive persona of your target audience. With Brand Catalyst, marketers can understand consumer perception towards their brand using advanced psychographics, intent, category preferences, and brand and product consumption patterns. They can also use the tool to do things like explore their target audiences or compare competitors.

How do I Create a Brand Catalyst Report?

Log into Simmons to get started:

Below is a text-based guide from MRI-Simmons and a video tutorial from Miami University Libraries.