Crosstab allows you to customize a target audience and find your target audience's demographics, psychographics, consumption, and other behaviors using data from the MRI-Simmons USA survey on American consumers.
In crosstab, you create a target audience and retrieve information about the target audience. Unlike Quick Reports or other consumer databases and reports, crosstab allows for combining demographics and other characteristics together to develop a sophisticated target audience.
Log into Simmons to get started:
Below are text-based guides from MRI-Simmons and a video tutorial from Pace University Library.
See the Terminology & Interpreting Results page to learn more.
