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Branding Strategy: Local Company Research

Find Information on Branding Strategy.

Research Local Companies

Finding smaller companies can be difficult, but we have a few resources that can help.

Additional Boulder/Denver Resources

Good to Know about Company Research

Databases are important​ for company research

  • Much information is not free and available on Google (especially for private companies).
  • Therefore, CU pays for students to have access to databases with this restricted (and expensive!) information.
  • Databases package information from different sources in one place, which saves you time.
  • Many databases allow you to create custom reports and export data as spreadsheets, which also saves you time.

Private company research is different than public company research

Public companies...

  • are required to file certain information with the federal government, such as 10Ks,
  • publish annual reports for investors, which you may be able to find on their website,
  • have a unique ticker symbol that make them easier to locate.

Private companies...

  • aren't required to file yearly reports with the government or shareholders,
  • are harder to find information on, and the information you do find is probably self-reported,
  • may not have a ticker symbol.

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