Skip to Main Content

Branding Strategy: Consumer Information

Ask A Business Librarian

Make an appointment

Chat with a Librarian

Call (303) 492-8367

Email buslib@colorado.edu

Off Campus Access

Who Are The Customers?

Are your customers people or companies?

If individuals will buy your product or service, look for Consumer Information
If other companies will buy your product or service, look for Industry Information

Consumer Information

Mintel Academic
Market research database for information on consumer trends, demographics, and brand share.
Business Source Ultimate (EBSCO)
This database contains a number of trade journals with information on consumers.

Research Customers

Reference Solutions
Access to data about consumer demographics (ex, income, age) and interests (ex, pets, bargain-seeker, political affiliation). Watch the short video below to see how this works!