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Branding Strategy: Cite

Find Information on Branding Strategy.

Why Cite?

Writing a presentation or report usually requires information from many sources (for example, a company's 10-K, market research reports, newspaper articles).

To maintain your professional and academic reputation, you must cite every source. 

In the academic setting, we use formalized styles of attribution. Formatting your citations in a format like APA is just a standardized means of giving credit to the person or company who created the content you use. The content creator may be an author, blogger, photographer, or your professor, for example. Outside of academia, you'll probably cite your work in different ways. For a list of great examples, see Corey Eridon's blog post How to Cite Sources & Not Steal People's Content on the Internet.

How to Cite Mintel

Screen capture of title page of Mintel report about marketing to millennials

  • Boesel, K. (2019, June). Marketing to millennials - US. Retrieved from Mintel database. 

How to Cite IBISWorld

Screencapture of IBISWorld Smartphone App Developers Report 

  • Savaskan, D. (2019, April). Smartphone app developers (IBISWorld Industry Report No. OD5817). Retrieved from IBISWorld database. 

How to Cite ReferenceUSA

Image of title section of Reference USA company location profile for Cosmo's Pizza Boulder location.

InfoGroup is the corporate author of ReferenceUSA.

  • InfoGroup, Inc. (n.d.). Cosmo's Pizza [Company profile]. Retrieved September 8, 2015 from ReferenceUSA database.

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