APRD 4405 Strategic Communication Capstone (all sections): Media Strategy
A guide to conducting research for APRD 4405. Includes databases like Mintel, IBISWorld, and Statista for industry, market, and consumer research. Tips for researching company and competitors, and resources for media strategy.
Vivvix monitors brands' advertising expenditures, media properties, magazine ad size, television ad length, digital impressions, and more. Access note: Access limited to 4 concurrent users.
Online access to national and international newspapers, as well as local and regional titles. Also includes newswires, blogs, web-only content, videos, journals, magazines, transcripts and more. The only database with The Denver Post.
Consumers' Media Use
After you have your target audience, research they media they use and when to develop a media strategy.
Data for creating in-depth analysis of the U.S. consumer and determining consumer product, media, and lifestyle preferences. Use the guide directly below to learn how to use Simmons Insights. Access note: Access limited to 4 concurrent users.
