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APRD 4403 Advertising Campaigns / APRD 4405 Strategic Communication Capstone (all sections): Trade Publications

A guide to conducting research for APRD 4405. Includes databases like Mintel, IBISWorld, and Statista for industry, market, and consumer research. Tips for researching company and competitors, and resources for media strategy.

Trade Articles


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APRD, Communication, Journalism, and Media Studies Librarian

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Stacy Gilbert