Skip to Main Content

APRD 4405 Strategic Communication Capstone (all sections): Trade Publications

A guide to conducting research for APRD 4405. Includes databases like Mintel, IBISWorld, and Statista for industry, market, and consumer research. Tips for researching company and competitors, and resources for media strategy.

Trade Articles

Current articles: As of Spring 2024, the Libraries no longer has access to PR Week issues after 2021 in our databases. We are exploring alternatives. If you need access to articles published in their print magazine, you can use interlibrary loan to request the article (you can request it, but it might be hard for us to get articles that were published on their website and not in print).

Podcasts

Ask A Librarian

Make an appointment

Chat, Call, Text

Email: libraries@colorado.edu

APRD, Communication, Journalism, and Media Studies Librarian

Profile Photo
Stacy Gilbert
she/her