APRD 4405 Strategic Communication Capstone (all sections): Trade Publications
A guide to conducting research for APRD 4405. Includes databases like Mintel, IBISWorld, and Statista for industry, market, and consumer research. Tips for researching company and competitors, and resources for media strategy.
AdExchangerAdExchanger provides news, analysis and events dedicated to the data-driven marketing space.
Ad Forum Creative Work SearchDatabase of creatives. View a handful of free ads before reaching a paywall. Some video ads are posted on YouTube.
Communication Arts (CA) [Libraries' catalog]Communication Arts showcase exceptional design, advertising, illustration, photography, interactive and typography. Newer issues are located in Norlin Library's Art & Architecture stacks and older issues can be requested from our offsite storage PASCAL. Call number is NC1 .C3.
D&ADD&AD represents global creative, design and advertising communities and celebrates brilliance in commercial creativity.
HOW DesignAwards and conference for graphic designers
eMarketer eMarketer provides market data, statistics and analysis on the Internet, e-business, online marketing, media and emerging technologies. It is useful for understanding the growth and impact of the Internet, and for keeping abreast of new trends, such as social networking and mobile marketing.
MarTechTrade articles on a wide-range of marketing topics
The DrumNews for the marketing and media industries, with stories, job search resources, events listing, and features.
UX MagazineUX Magazine is a free community resource exploring all facets of experience design.
WARCWARC provides information on advertising and marketing trends around the world. Subjects covered include expenditure data, case studies, industry trends and consumer insight.
Podcasts
Anatomy of an Ad [The Drum]In conversation with the advertising industry’s top creative thinkers and innovators. Most recent episodes are free.
Behind the Numbers [Insider Intelligence]The Behind the Numbers daily news podcast from Insider Intelligence helps listeners make sense of the ever-changing worlds of digital media, commerce, advertising and technology.
The Big Story [AdExchanger]Hosted by the AdExchanger editorial team, The Big Story features roundtable discussion on the week’s top news stories.
Digiday PodcastThe Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.
Marketer's Brief [Ad Age]A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters. Episodes are available on other podcast platforms like Spotify and Audible.
On the Mic [Adweek]We explore the business of creator-based media across podcasts, video, and emerging audio. We aim to educate, enlighten and push the industry forward.
The Speed of Culture [Adweek]To thrive in a rapidly evolving landscape, brands must move at The Speed of Culture. Join Matt Britton, Founder and CEO of Suzy, and key industry leaders, as they dive deep into shifting consumer trends within their industry, why it matters now, and how you can keep up.
TV Talks [The Drum]A dive into the TV ad sector's challenges and innovative solutions. Most recent episodes are free.
WARC TalksA series of talks including podcasts and webinars covering today’s pressing marketing challenges.
