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BADM 4820 Business of Sports: Home


About This Guide

This guide will help you do the following:

  • Find Articles: Find industry news, company profiles, and trade articles
  • Market & Industry Research: Find demographic profiles, market share data, and brand dynamics
  • Local Data: Find Denver Business news, industry sectors, and CU Boulder admissions statistics

Sports Websites

While the web in general is not where you want to start your research, there are some information sources that you may want to check out.

If you are not finding your association in a database or you want to find out information on a particular sports team, use Google. Here are a few tips on how to use Google effectively:

  • If you are looking for a specific organization consider putting the terms in "" so that Google searches them as a phrase.
  • If you are looking for a non-profit group (many associations are non-profit), use the site: modifier. For example, if you want to find out if there is an association focused on Lacrosse that also supports ambassadors you could search: lacrosse association "ambassador program" site:org. If you want to find out which schools' athletic programs are talking about VR technology you could search: "virtual reality" site:edu athletics 

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