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Business of Sports: Home


About This Guide

This guide will help you do the following:

  • Find Articles: Find industry news, company profiles, and trade articles
  • Market & Industry Research: Find demographic profiles, market share data, and brand dynamics
  • Local Data: Find Denver Business news, industry sectors, and CU Boulder admissions statistics

Sports Websites

Here are a few tips on how to use Google effectively:

  • If you are looking for a specific organization consider putting the terms in "" so that Google searches them as a phrase.
  • If you are looking for a non-profit group (many associations are non-profit), use the site: modifier. For example, if you want to find out if there is an association focused on Lacrosse that also supports ambassadors you could search: lacrosse association "ambassador program" site:org. If you want to find out which schools' athletic programs are talking about VR technology you could search: "virtual reality" site:edu athletics 

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