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Branding Strategy: Consumer Information

Find Information on Branding Strategy.

Consumer Information

Mintel Academic
Market research database for information on consumer trends, demographics, and brand share.
Business Source Complete (EBSCO)
This database contains a number of trade journals with information on consumers.

Research Customers

Reference Solutions
Access to data about consumer demographics (ex, income, age) and interests (ex, pets, bargain-seeker, political affiliation). Watch the short video below to see how this works!

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Call (303) 492-8367

Email buslib@colorado.edu

Who Are The Customers?

Are your customers people or companies?

If individuals will buy your product or service, look for Consumer Information
If other companies will buy your product or service, look for Industry Information

Off-Campus Access

Off Campus Access