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Business Plans: Target Market

This guide is designed to help you create a business plan.

Target Market = Customers

Who are your customers? If you customers are individual people, use market research reports to find segmentation, consumer preferences and buying patterns. If your customers are businesses, use an industry report to find the size of the market, market drivers and geographic concentration.

Market Research Reports

Business Market Research

Consumer Market Data

Fall 2021: Libraries hours, service updates

All five campus libraries are now open. Read about open hours and other important service updates.

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