Business Plans: Target Market

This is the most comprehensive source from the libraries for market research reports on the United States consumer.

If you are looking for international market research this is the best source. It is also a great source of market share by country.

The best place to see the broad coverage of this database is under the Topic Overview tab at the top.

These in-depth reports not only help give an overview of an industry, but also provide information on outlook, products and markets, operations and much more.

Market research reports and forecasts, focusing mostly on businesses (with some occasional consumers) in the areas of medical, engineering, biotech and information & technology (IT).

eMarketer provides market data, statistics and analysis on the Internet, e-business, online marketing, media and emerging technologies. It is useful for understanding the growth and impact of the Internet, and for keeping abreast of new trends, such as social networking and mobile marketing.

Analysis and data for 145 emerging markets.

The US Consumers and Lifestyles Module allows you to determine lifestyle interests, home ownership, and income in a given area.

Simmons National Consumer Study Data for creating in-depth analysis of the U.S. consumer and determining consumer product, media, and lifestyle preferences. Check out the guide linked at the bottom of the page for assistance with this source.