Business Plans: Home

Customers

If your customers are individual people, use market research reports to find segmentation, consumer preferences, and buying patterns. If your customers are businesses, use an industry report to find the size of the market, market drivers, and geographic concentration.

Industry

Industry reports provide general information about the industry - all the companies that sell the same product or service. These reports also include largest companies, suppliers, emerging trends and regulatory changes, performance benchmarks, and key business issues.

Use the tabs across the top or the links below to help find information for your business plan:

• Examples & Templates This tab gives sources of examples of completed plans and templates for making your own.
• Target Market Looking for data on your customers? Check out this tab.
• Industry Look here for information on your broader industry.
• Competitors Find information on your competitors here.
• Financial Data Find information on industry rations and costs, profits and more financial data on existing companies.