If your customers are individual people, use market research reports to find segmentation, consumer preferences, and buying patterns. If your customers are businesses, use an industry report to find the size of the market, market drivers, and geographic concentration.
Industry reports provide general information about the industry - all the companies that sell the same product or service. These reports also include largest companies, suppliers, emerging trends and regulatory changes, performance benchmarks, and key business issues.
Use the tabs across the top or the links below to help find information for your business plan: