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MKTG 3350 Marketing Research (John Lynch): Find Articles & Reports: Business

This is a guide for John Lynch's sections of MKTG 3350

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Business Article Databases

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Off Campus Access

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Remember to try several different search terms. For example, if "civility initiative" isn't giving you relevant results, try "corporate culture."

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AND  link words by AND to search for all words in the same resource

OR  link words by OR to search for one word or another (instead of both/all words)

NOT  to eliminate results with a certain term

“Quotations” – add quotations to a group of two or more words to search for the exact phrase