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MKTG 3350 Marketing Research (John Lynch): Home

This is a guide for John Lynch's sections of MKTG 3350

Secondary Data

Secondary data refers to any data you use that you didn't compile for yourself. This data can be found in market research databases, government datasets or publications, scholarly articles, or a variety of other types of sources. The purpose of this guide is to provide tools for finding secondary data for your Executive MBA (or Hybrid MBA for a Working Professional) assignment.

Using the Library

Do I have access to articles and data off campus?

Yes! You can access nearly all of the proprietary resources online using your identikey. Just use the links from one of the library guides or the catalog and enter your identikey when prompted. The few exceptions are marked with a VPN icon (super easy download from CU OIT here).

What about copyright?

The library collections are subject to these terms of use. If you are planning to use the data solely for your own commercial interests, you should probably rethink that. Violations risk shutting down access for everyone. Ask me if you have any questions!

What kind of help is available?

  • The Business Library team can help you find information and troubleshoot access problems. Try librarian roulette (a.k.a. instant message) for general questions or troubleshooting.
  • Circulation can solve problems with your library account.
  • OIT can help with laptop problems, software issues, or VPN questions.
  • The Business Writing Center is available for help with writing and presentations. Click here and scroll down for hours and information.

Fall 2021: Reopening schedule & service updates

All five campus libraries will re-open for fall. Read about open hours and other important service changes coming soon.

Librarian

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Halley Todd
Contact:
William M. White Business Library
3034929945