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MKTG 3350 Marketing Research (John Lynch): Home

This is a guide for John Lynch's sections of MKTG 3350

Secondary Data

Secondary data refers to any data you use that you didn't compile for yourself. This data can be found in market research databases, government datasets or publications, scholarly articles, or a variety of other types of sources. The purpose of this guide is to provide tools for finding secondary data for your Executive MBA (or Hybrid MBA for a Working Professional) assignment.

Using the Library

Do I have access to articles and data off campus?

Yes! You can access nearly all of the proprietary resources online using your identikey. Just use the links from one of the library guides or the catalog and enter your identikey when prompted. The few exceptions are marked with a VPN icon (super easy download from CU OIT here).

What about copyright?

The library collections are subject to these terms of use. If you are planning to use the data solely for your own commercial interests, you should probably rethink that. Violations risk shutting down access for everyone. Ask me if you have any questions!

What kind of help is available?

  • The Business Library team can help you find information and troubleshoot access problems. Try librarian roulette (a.k.a. instant message) for general questions or troubleshooting.
  • Questions about your library account? Email
  • OIT can help with laptop problems, software issues, or VPN questions.
  • The Writing Center is available for help with writing and presentations. Click here and scroll down for hours and information.

Summer 2023: Major System Updates

You'll notice some changes as we work.
  • New Library Catalog: try it out and tell us what you think
  • Prospector will be unavailable from May 19 through Spring 2024. 

Full details on our library services platform migration project & timeline.

Ask A Business Librarian


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