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BUSM 3030 Introduction to Entrepreneurship (Fiske): Getting Started

Using this Guide

This guide was created to support the creation of feasibility study reports/updates. Use the tabs across the top to access the best sources for information about your potential industry, market, and competitors.

Most of the information you find here is secondary research (aka, secondary data). The data comes from government agencies, trade associations, and market research firms. Use secondary research sources to inform your own primary research activities.


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