Research Guides: Social Media and Web Analytics: Your Accounts' Social Media Analytics

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These resources contain information on finding data for social media accounts you operate, not competitor accounts.

X (Twitter) Analytics
X (Twitter) Analytics for accounts you operate. Includes tweet impressions, profile visits, mentions, and followers.
Facebook Page Insights
Access your Facebook Page and click on "Insights" to find page likes, reach, visits, and demographics.
YouTube Analytics
Guides on how to analyze channel performance with YouTube Analytics.
YouTube Reporting and YouTube Analytics APIs
For more advance YouTube data, consider YouTube Reporting and YouTube Analytics APIs which let you retrieve data to automate complex reporting tasks and build custom dashboards.
Snapchat Ads Measurement
Only for Snapchat Ads. Snap Ad Reporting includes impressions, reach, and impact.
Pinterest
Only for Pinterest Business accounts. Find impressions, reach, best pins, and more.
Instagram Insights
Only for Instagram Business accounts. Instagram insights include impressions, reach, website clicks, and profile views.

Checked for dead links in 5/2024. Researched and verified content and tools in 8/2020.