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Social Media and Web Analytics: Social Media Usage

A guide to resources with social media and web analytics for advertising, PR, and marketing projects as well as research/scholarly projects.

Social Media Usage Data

Simmons Insights: Consumer Behavior and Psychographics

Access Simmons
User Guide

APRD, Media Studies & Journalism Librarian

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Stacy Gilbert

Did We Miss Something?

This guide is intended for APRD students and faculty.

Did we miss your favorite analytics website? Does a link no longer work? Send feedback to