When deciding which databases to search there are a few considerations:
These two comprehensive business databases contain news, trade publications and scholarly publications.
These databases contain a mixture of trade and news articles:
Most comprehensive source of worldwide local, regional, national, and international newspapers. In addition, you can find U.S. and international company profiles and industry reports.
Comprehensive source for local, regional and national newspapers in the United States, plus some international sources. Strong source for legal, company (including private), and country research.
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Strengths and weaknesses are generally internal to the company, while opportunities and threats are external factors.