Skip to Main Content

APRD 4543 / MKTG 4543 / MKTG 4820 Strategic Brand Management (Weintraub): Market and Brand Data

Learn how to use Simmons Insights to find demographics and psychographics, Vivvix to find ad spending, and Passport to find market and brand share for the class APRD 4543 and MKTG 4543.

Passport

Gale Business: Insights

Use the search box to search for your brand or company to find market share, brand share, and sales data.

When you conduct a search, at the top of the results page, look for a link called "“Market Share / Rankings". Click on this heading to access all of the articles in this section.

Screenshot that shows a result list for a search for Oreo in Gale Business Insights database. The link for market share and rankings is highlighted.

APRD, Communication, Journalism, and Media Studies Librarian

Profile Photo
Stacy Gilbert
she/her

Business Librarians