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APRD 4543 / MKTG 4543 Strategic Brand Management (Weintraub): Market and Brand Data
Learn how to use Simmons Insights to find demographics and psychographics, Advertising Insights to find ad spending, and Passport to find market and brand share.
Demographics and Psychographics
Ad Spending
Market and Brand Data
Access Passport
Passport
Passport is a database with data on brand shares and market sizes.
How to Use Passport
Ask A Librarian
Make an appointment
Chat with a Librarian
Email libraries@colorado.edu
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Ad Spending
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APRD 4543 / MKTG 4543 Strategic Brand Management (Weintraub)
Market and Brand Data
