Learn how to use Simmons Insights to find demographics and psychographics, Advertising Insights to find ad spending, and Passport to find market and brand share.
Advertising Insights monitors advertising expenditure information for millions of brands across television, radio, magazines, newspapers, outdoor signs and billboards. Access note: Please clear browser cookies/cache before use. Must use VPN to access this database from off campus. Access limited to 4 concurrent users.
How to Use Advertising Insights
The following video shows you how to create a new report in Advertising Insights starting at the 4:50 mark.
