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APRD 4543 / MKTG 4543 Strategic Brand Management (Weintraub): Ad Spending

Learn how to use Simmons Insights to find demographics and psychographics, Advertising Insights to find ad spending, and Passport to find market and brand share.

Access Advertising Insights (formerly Ad$pender)

How to Use Advertising Insights

The following video shows you how to create a new report in Advertising Insights starting at the 4:50 mark.