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APRD 4543 / MKTG 4543 Strategic Brand Management (Weintraub): Demographics and Psychographics
Learn how to use Simmons Insights to find demographics and psychographics, Advertising Insights to find ad spending, and Passport to find market and brand share.
Demographics and Psychographics
Ad Spending
Market and Brand Data
Simmons Insights
Simmons Insights
Simmons Insights is a database with consumers' demographics and psychographics.
Access limited to 25 concurrent users.
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APRD 4543 / MKTG 4543 Strategic Brand Management (Weintraub)
Demographics and Psychographics
