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APRD 4543 / MKTG 4543 / MKTG 4820 Strategic Brand Management (Weintraub): Demographics and Psychographics

Learn how to use Simmons Insights to find demographics and psychographics, Vivvix to find ad spending, and Passport to find market and brand share for the class APRD 4543 and MKTG 4543.

MRI Simmons

APRD, Communication, Journalism, and Media Studies Librarian

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Stacy Gilbert
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