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APRD 3105 PR Strategy and Implementation (Lee): Organization

Analyzing the Organization

Internal and External Environment

Don't forget to check out your company and competitors' websites and social media accounts

Public Perception

News articles and social media posts can help you analyze your organization's reputation and if your organization is "well known." Positive articles might mean your organization has a positive reputation. Hundreds of articles and Tweets about your organization written over a few years might mean your organization is well known. Sales numbers can also help you determine if your organization is well known (more sales=more well known).

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APRD, Media Studies & Journalism Librarian

Stacy Gilbert's picture
Stacy Gilbert
Schedule an appointment for a virtual consultation over Zoom