APRD 3105 PR Strategy and Implementation (Lee): PR Strategy

Research tips and advice for journalism and strategic communication students.

"Cases in Public Relations Management uses recent cases in strategic communication designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager."

"Global and Multicultural Public Relations offers students an expert overview of specific public relations practices, focused on strategic analyses of actual case studies and real-world examples."

This book "reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity"

This book "shows how to implement pragmatic, research-driven strategic campaigns used in public relations practice, and draws from his years of experience as a professional in the industry and his years of teaching in the classroom."

"Learn how to write and develop messages in different formats from professionals with expertise in different areas of communication."