MBAC 6050 Strategy: Home

This guide was created to support the research for your group project. The library provides access to dozens of proprietary information sources. The best starting points for this project are linked on these pages:

• Competitive & Corporate Strategy: find the best databases for researching corporate history, industry analysis, and corporate strategy
• Strategic Issue Analysis: find sources for researching specific issues facing the company

Do I have access to articles and data off campus?

Yes! You can access nearly all of the proprietary resources online using your identikey. Just use the links from one of the library guides or the catalog and enter your identikey when prompted. The few exceptions are marked with a VPN icon (super easy download from CU OIT here).

What about copyright?

The library collections are subject to these terms of use. If you are planning to use the data solely for your own commercial interests, you should probably rethink that. Violations risk shutting down access for everyone. Ask me if you have any questions!

How do I find it all?

Guides like this one are great places to start. You can also browse though all of the subscription databases in alphabetical order, search the catalog, find research portals by subject, or talk to your librarian.

What if I can't find it online?

You have options!

• If we don't own it but we should, email me.
• If we only have it in print and you need a scan (benchmark ratios, for example) request it through the Illiad system.
• If another library has it and you want to borrow their copy, request through Prospector or Interlibrary Loan (ILL).

What kind of help is available?

• The Business Library team can help you find information and troubleshoot access problems. Try librarian roulette (a.k.a. instant message) for general questions or troubleshooting.
• Questions about your library account? Email libraries@colorado.edu
• OIT can help with laptop problems, software issues, or VPN questions.
• The Writing Center is available for help with writing and presentations. Click here and scroll down for hours and information.