Purpose: Inform, entertain, opinion Content: News researched and reported by journalists, editorial/opinion, book reviews, ads, photos Tone: Casual and accessible Authors: Staff writers or journalists Audience: Broad general audience Review: Approval by editor Keyword Strategies: Specific
Purpose: Report original research Content: Original research articles, literature review articles, book reviews, editorial/opinion Tone: Formal and specialized Authors: Researchers, professors, scholars Audience: Academic Review: Peer-reviewed by other researchers / experts Keyword Strategies: Specific