Research Guides: APRD 3302 Case Studies in Public Relations (Lee): Stakeholders & Consumers

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Mintel Academic
Market research database for information on consumer trends, demographics, and brand share.
Statista
Statista aggregates statistics and studies from market researchers, organizations, specialist publications, and government sources.
eMarketer
eMarketer provides market data, statistics and analysis on the Internet, e-business, online marketing, media and emerging technologies. It is useful for understanding the growth and impact of the Internet, and for keeping abreast of new trends, such as social networking and mobile marketing.

Google Trends
Find data on keywords people use to search Google, related keywords, and people's location when searching.
Advanced Twitter Search

Also review organizations like nonprofits that fight/generate awareness on issues.

Access World News Research Collection (NewsBank)
Online access to national and international newspapers, as well as local and regional titles. Also includes newswires, blogs, web-only content, videos, journals, magazines, transcripts and more. Only database with The Denver Post.
Factiva
Worldwide local, regional, national, and international newspapers. Also U.S. and international company profiles and industry reports.
Nexis Uni
Local, regional and national newspapers in the US, plus some international sources. Also company research.

ILLiad
Come across articles, books, and other materials you want but we don't have? Use this website to borrow materials from other libraries.
A-Z Databases
Find more databases here. Use the "Subject" drop down box in the top right corner to narrow down to APRD-related databases.