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Business Analyst Online: What is BAO?

What is Business Analyst Online?

Business Analyst Online (BAO) is a web-based mapping application that combines geographic information systems (GIS) technology with extensive demographic, consumer spending, and business data for the entire United States. It is a source for consumer and business data. There are two main functions within BAO:

  1. Make a map to see where various demographics and businesses are located
  2. Make a report to generate data on demographics and businesses in a specific location

Business Analyst Online example of Color-Coded Map

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