Business Articles, Cases & News: SWOT Analyses

SWOT stands for Strengths, Weaknesses, Opportunities and Threats. They are written for companies, so you will need a competitor name to find one, but they give information on both the overall industry and company.

• Strengths and Weaknesses are internal to a company (for example: leadership, products)
• Opportunities and Threats are external (for example: regulatory changes, intense competition)
• Find SWOT analyses for most American companies in one of the databases below