Skip to Main Content

Business Articles, Cases & News: SWOT Analyses

SWOT Analyses

SWOT stands for Strengths, Weaknesses, Opportunities and Threats. They are written for companies, so you will need a competitor name to find one, but they give information on both the overall industry and company.

  • Strengths and Weaknesses are internal to a company (for example: leadership, products)
  • Opportunities and Threats are external (for example: regulatory changes, intense competition)
  • Find SWOT analyses for most American companies in one of the databases below

Image of building a search for company swot analysis in Business Source Complete database. Search company name AND SWOT.


Screenshot of the Starbucks company profile landing page in Gale Business Insights database. Link to SWOT analysis is highlighted.

Ask A Business Librarian