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MBAC 6052 Capstone Strategy Project: Market & Industry Resources

Business plan resources for the MBA capstone classes

Market Research Reports

Market Research for Specialized Industries

Generate Lists of Companies, Investors, and Suppliers

Ask A Business Librarian

Who Wants What You Have to Offer?

Once you've defined your target market segment (for example: long-distance runners), you can use secondary research to determine the size of the segment and whether it's growing, shrinking, or stable.

  • If your target market is a type of consumer, use the data tables in Mintel reports to define the size of your defined market segments.
  • If your target market is a particular type of business (e.g., dairy farms), use an industry report from IBISWorld.

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