Research Guides: MBAC 6052 Capstone Strategy Project (Rodgers): Market & Industry Resources

Market Research Reports

IBISWorld Industry Market Research
In-depth reports on industries, providing an overview of the industry, outlooks, products and markets, operations and key statistics.
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Statista
Statista aggregates statistics and studies from market researchers, organizations, specialist publications, and government sources.
Mintel Academic
Market research database for information on consumer trends, demographics, and brand share.
D&B Hoovers
Thorough coverage of US and international companies and markets. Market research reports from Freedonia, MarketLine, and Euromonitor are in the industry section.

Market Research for Specialized Industries

Frost & Sullivan
Database of market research reports and forecasts that focuses on emerging technologies, industries and telecommunications.
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Statista
Statista aggregates statistics and studies from market researchers, organizations, specialist publications, and government sources.
Passport GMID
This database provides international in-depth market intelligence, broken down by countries, consumers and industries.

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Who Wants What You Have to Offer?

Once you've defined your target market segment (for example: long-distance runners), you can use secondary research to determine the size of the segment and whether it's growing, shrinking, or stable.

If your target market is a type of consumer, use the data tables in Mintel reports to define the size of your defined market segments.
If your target market is a particular type of business (e.g., dairy farms), use an industry report from IBISWorld.

MBAC 6052 Capstone Strategy Project (Rodgers): Market & Industry Resources