Once you've defined your target market segment (for example: long-distance runners), you can use secondary research to determine the size of the segment and whether it's growing, shrinking, or stable.
Statista aggregates statistics and studies from market researchers, organizations, specialist publications, and government sources.
Statista aggregates statistics and studies from market researchers, organizations, specialist publications, and government sources.
Provides private market data by industry and financing history. Includes startups, VC and PE-backed companies, as well as mature private and public firms.
Access note: Log in required to access full content. Register for a free account with your colorado.edu email address. Users are limited to 10 downloads per day and 25 downloads per month. (1 download = 1 row of data on an excel file). Resource only available for current CU Boulder faculty, staff, and students.
Provides private market data by industry and financing history. Includes startups, VC and PE-backed companies, as well as mature private and public firms.
Access note: Log in required to access full content. Register for a free account with your colorado.edu email address. Users are limited to 10 downloads per day and 25 downloads per month. (1 download = 1 row of data on an excel file). Resource only available for current CU Boulder faculty, staff, and students.
Provides private company financials and revenues, private M&A deals and deal multiples, private firm valuations, venture capital fundings, private equity deals, private and family ownership breakdowns, bankruptcies, restructurings, and more.
Access note: Log in required for some functions. Register for a free account with your colorado.edu email address. Resource only available for current CU Boulder faculty, staff, and students. Individual accounts limited to 50 exports per month.