Research Guides: Entrepreneurship and Marketing in an Engineering World: Market Research

Market Research Reports

Market Research Reports outline the macro trends that impact your market.

Mintel Academic
Market research database for information on consumer trends, demographics, and brand share.
Frost & Sullivan
Database of market research reports and forecasts that focuses on emerging technologies, industries and telecommunications.
Passport
Passport is a global market information database examining countries, consumers and industries. Passport offers integrated access to internationally comparable statistics, insightful market reports and interactive visualization tools.
eMarketer
eMarketer provides market data, statistics and analysis on the Internet, e-business, online marketing, media and emerging technologies. It is useful for understanding the growth and impact of the Internet, and for keeping abreast of new trends, such as social networking and mobile marketing.
Statista
Statista aggregates statistics and studies from market researchers, organizations, specialist publications, and government sources.

Target Market Data at the Zipcode Level

Reference Solutions
The US Consumers and Lifestyles Module allows you to determine lifestyle interests, home ownership, and income in a given area. Watch a tutorial video here.

Census Bureau Data

U.S. Census Data
Tool to retrieve recent data on the people and economy of the U.S.

Ask A Business Librarian

Make an appointment

Chat with a Librarian

Call (303) 492-8367

Email buslib@colorado.edu

Who Wants What You Have to Offer?

Once you've defined your target market segment (for example: long-distance runners), you can use secondary research to determine the size of the segment and whether it's growing, shrinking, or stable.

If your target market is a type of consumer, use the data tables in Mintel reports to define the size of your defined market segments.
If your target market is a particular type of business (e.g., dairy farms), use an industry report from IBISWorld.

In Their Own Words

What do your target customers think? How are they currently meeting their needs?

Read reviews on Amazon or Yelp or see what they are tweeting and facebooking about the competition.

Entrepreneurship and Marketing in an Engineering World: Market Research