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BUSM 4010 Professional Business Plan Development: Marketing

Understanding your Customers

These resources will give you an overview of what makes the people/industries you have identified as your customers tick.


These resources provide access to trade publications, market research reports, and industry reports that provide information about your customers.

Target Customer Data

Fall 2021: Libraries hours, service updates

All five campus libraries are now open. Read about open hours and other important service updates.

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