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International Business: Country Analysis

PESTLE Analysis

Each international market provides unique challenges and opportunities for doing business. A commonly used framework for examining these factors is the PESTLE analysis.

The PESTLE framework includes political, economic, social, technological, legal, and environmental issues that impact a company, industry, or target location. 

The Business Source Complete and Passport databases below are the best and most convenient sources for all of the components of this research.


Best Sources for In-Depth Analysis

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