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MBAC Capstone: South Denver: Market & Industry Resources

Business plan resources for Jenning's MBAC capstone course.

Market Research Reports

Market Research for Specialized Industries

Who Wants What You Have to Offer?

Once you've defined your target market segment (for example: long-distance runners), you can use secondary research to determine the size of the segment and whether it's growing, shrinking, or stable.

  • If your target market is a type of consumer, use the data tables in Mintel reports to define the size of your defined market segments.
  • If your target market is a particular type of business (e.g., dairy farms), use an industry report from IBISWorld.

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