MDST 2011 Disruptive Entrepreneurship in the Internet's New Economies: Understanding Business Research

Business research comes in the following formats

• Market, company, and industry reports
• Trade articles like Forbes, Hollywood Reporter, Broadcasting & Cable
• Market, company, industry, and consumer data
• Academic/scholarly articles aren’t always used

The amount of information on topics varies

• Easier to find information on bigger, more established entities and public companies
  • Examples: Apple, Netflix, Casper, LUSH, TikTok (ByteDance)
• Niche, small, and new entities, and private companies, requires piecing together information
  • Examples: Everlane, Clare Paint
    • Lack of company information; might need to rely on trade articles and industry reports, sometimes key stakeholders