Before searching, gather basic information about your disruption and how it’s situated in the business world. Wikipedia is a good place to find background information.
|Components of a Business||Example (These are your search terms)|
|Industry- The highest level of classification||
|Sub-industry||Smartwatches; fitness trackers; activity trackers; watches; wearables|
|Ultimate Owner / Company / CEO||Apple, Inc.; Tim Cook|
|Brand / Product / Product Developer||Apple watch; Kevin Lynch|
|Consumers||Young adults with disposable income; early adapters|