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APRD 4403 Advertising Campaigns (Fisher): Consumers

Consumers' Products and Brands Preferences

The resources below can help you research specific demographics and their brand and product preferences. 

Consumer Research & Segmentation


Related Guides

Summer 2021: Libraries' Services

We're here to support both research and relaxation - check out our Summer Guide to the Libraries: Student Edition.

Off Campus Access

APRD, Media Studies & Journalism Librarian

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Stacy Gilbert
Schedule an appointment for a virtual consultation over Zoom