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APRD 4403 Advertising Campaigns (Kinner): Media Strategy

Marketing, Advertisements, and PR Research

These resources can help you find information on your company and competitor's marketing efforts.

News articles and press releases

Consumers' Media Use

After you have your target audience, research they media they use and when to develop a media strategy. 

Related Guides

APRD, Media Studies & Journalism Librarian

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Stacy Gilbert
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