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APRD 4403 Advertising Campaigns (Kinner): Media Strategy and Costs

Marketing, Advertisements, and PR Research

These resources can help you find information on your company and competitor's marketing efforts.

News articles and press releases

Consumers' Media Use

After you have your target audience, research they media they use and when to develop a media strategy. 

Related Guides

Fall 2021: Libraries hours, service updates

All five campus libraries are now open. Read about open hours and other important service updates.

APRD, Media Studies & Journalism Librarian

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Stacy Gilbert
Schedule an appointment for a virtual consultation over Zoom