Research Guides: APRD 3003 Strategic Communication Research Methods (Lee): Advertising Costs

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Costs by Media

The resources below break out the resources with advertising cost and media usage (audience reach) for each type of media. Finding costs and reach is difficult as some companies don't make this available to the public.

Tip: "CPM" means cost-per-thousand of people. For example, an ad with a CPM of $5.00 means for $5, it will reach 1,000 people. To reach 2,000, the ad will cost $10.

eMarketer
eMarketer provides market data, statistics and analysis on the Internet, e-business, online marketing, media and emerging technologies. It is useful for understanding the growth and impact of the Internet, and for keeping abreast of new trends, such as social networking and mobile marketing.

TV By the Numbers
Search for your show to find the latest ratings. Note: this site doesn't have ratings for all shows.
Ad Age: THE MOST EXPENSIVE SHOWS ON TV (2020)
General costs for TV shows from 2020

Media Kits
Google search for the media company's "media kit" (for example: ESPN Magazine Media Kit)

eMarketer
eMarketer provides market data, statistics and analysis on the Internet, e-business, online marketing, media and emerging technologies. It is useful for understanding the growth and impact of the Internet, and for keeping abreast of new trends, such as social networking and mobile marketing.

Media Kits
Google search for the media company's "media kit" (for example: Hulu Media Kit)