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APRD 3003 Strategic Communication Research Methods (Lee): Advertising Costs

Costs by Media

The resources below break out the resources with advertising cost and media usage (audience reach) for each type of media. Finding costs and reach is difficult as some companies don't make this available to the public.

Tip: "CPM" means cost-per-thousand of people. For example, an ad with a CPM of $5.00 means for $5, it will reach 1,000 people. To reach 2,000, the ad will cost $10.

Media Kits 
Google search for the media company's "media kit" (for example: ESPN Magazine Media Kit)

Media Kits 
Google search for the media company's "media kit" (for example: Hulu Media Kit)

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