Television Research: Industry and Audience

Find industry reports and statistics by performing a keyword search (such as "TV industry")
Or, to view an aggregated list of all reports and statistics related to the TV industry, in the toolbar at the top, click on "Industries", then "Media & Advertising". Scroll down and click on "Television Industry".

Provides data, statistics and analysis on television and other media and technologies. Data includes number of adult TV viewers, number of pay TV households, general advertisement costs and more.

In-depth reports on industries, including "Television Broadcasting in the US", "Television Production in the US" and "Cable Networks in the US". Find these reports by performing a keyword search using these titles or search other related terms.

Find articles on the TV industry and advertising campaigns from scholarly, trade, and news publications, including the trade publications Broadcasting & Cable, Hollywood Reporter and Advertising Age.

Market research reports, including "Home Communication Services", "Advertising: Mobile, TV and Internet" and "Television Advertising". Find these reports by performing a keyword search.

Provides data, statistics and analysis on television and other media and technologies. Can find media use and behaviors on a particular demographic by performing a keyword search, and then narrow select your demographic. Or, on the homepage, under "Topics", select your demographic.

Search for statistics database related to your demographic and their media use and behaviors. Example keyword search terms: "Millennials television", "moms media" and "media usage".

Market research database for information on consumer trends, demographics, and brand share.