Research Guides: Marketing Research: e-Marketing Resources

e-Marketing

eMarketer
eMarketer provides market data, statistics and analysis on the Internet, e-business, online marketing, media and emerging technologies. It is useful for understanding the growth and impact of the Internet, and for keeping abreast of new trends, such as social networking and mobile marketing.

Pew Research Center
Pew Research Center is a nonpartisan fact tank that conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Go to the "Internet & Tech" tab for data about internet and social media use among different demographic groups.
Think with Google
Keep up with what’s new in consumer trends, marketing insights and industry research. The “Research Library” provides in depth reports on select industries.
Internet Retailer
Covers the market trends, technology, competitive practices and people that are shaping the e-commerce industry. See the “Charts & Data” section for statistics and infographics about Internet retailing.
Interactive Advertising Bureau (IAB)
Trade association comprised of more than 500 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. Provides a “Guidelines and Best Practices” section that the discusses the measurement of various metrics used in advertising studies.
Mobile Marketing Association
A trade association representing all players in the mobile marketing value chain. Includes several case studies in many industries.

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