Research Guides: Marketing Research: Company/Industry

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Market Share

Market share is a company's sales expressed as a percentage of the sales for the total industry. You will need a company name, product, or NAICS/SIC code to identify market share.

IBISWorld Industry Market Research
To find market share in IBISWorld, find a report on the industry you're interested in, then go to the "Major Companies" tab to see market share percentages and brief descriptions of the major competitors.
Passport
If you are looking for information on market share in a foreign country this is your best source. Search for an industry, company, or brand and then look within the reports for information on major players.

Ward's Business Directory
If your industry is mostly comprised of private companies, check out this book. Provides rankings by sales for over 100,000 US companies, organized by NAICS industry codes. Calculate market share by dividing total revenue by the revenue given for your target company. Most recent copy available at the Business Library Desk.

Company & Industry Research with Gale Business: Insights

Gale Business: Insights
Company and industry profiles with links to relevant trade articles, market research reports, SWOT analyses, rankings, and company histories.

Video Transcript: Gale Business Insights

Brands

The sources provided below vary greatly in their coverage of Brands. Try multiple sources if you are not finding a comprehensive list of brands.

Gale Business: Insights
This is the easiest source to find a list of brands by company. Search by company name. In the company profile, look for "Brands." Once you have the list of brands, you can search the entire database using the brand name for more in-depth articles.
Business Source Ultimate (EBSCO)

Comprehensive source for materials on all business topics. Also includes company profiles.

Products

Look for product reviews with transparent methodology when beginning product research.

Consumer Reports
Presents articles on health, public safety, marketplace economics and the judicial & regulatory actions that affect consumers. These are independent product reviews.

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