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Marketing Research: Company/Industry

This guide provides resources and information on marketing research.

Market Share

decorative image: pie chartMarket share is a company's sales expressed as a percentage of the sales for the total industry. You will need a company name, product, or NAICS/SIC code to identify market share.



decorative image: logo of a star with the letter i.The sources provided below vary greatly in their coverage of Brands.  Try multiple sources if you are not finding a comprehensive list of brands.


decorative image: open boxHere are a few sources for beginning product research.

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