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APRD 3105 PR Strategy and Implementation (Lee): Cite

Research resources for APRD 3105, including background information, company research, and consumers.

Citing Business Resources

How to Cite a Company Website

Some style manuals require that a "retrieved" date be included. APA does not, except in cases where the content may change over time. Company website citations should include the date that the cited content was accessed.

Image of Chipotle company website with section titled food with integrity highlighted.

In this case, treat the organization as the author. We can be fairly certain that any content (aside from reviews or blog comments) was written on behalf of the company. We would not consider the author to be "Anonymous," even though no individual author is named.

If the content is not dated, use "n.d." in the place where you would normally put the publication date.

 

How to Cite Mintel

Screen capture of title page of Mintel report about marketing to millennials

  • Boesel, K. (2019, June). Marketing to millennials - US. Retrieved from Mintel database. 

How to Cite Statista

  • Website (TiVo). (April 2016). Distribution of time Millennials spent watching video content in the United States as of December 2013, by type [Chart]. Retrieved from Statista database.

How to Cite a SWOT Analysis

Image of title information for Google SWOT analysis from Global Data.

  • GlobalData. (June 10, 2015). Google, Inc. [SWOT Report]. Retrieved from Business Insights: Global database.

How to Cite a Journal Article

 

       


     

 

 

     

 

   

 

 Learn more:  Citing Articles

Need More Examples?

Tip: If you don't know how to cite something from a database, use a search engine to find a guide. Example search: Cite Mintel in APA style or cite government publication in APA style