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APRD 4403 Advertising Campaigns (Kinner): Industry & Market

Reports & Statistics

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Good to Know

Mintel has tons of content about products and brands, but it may not the exact product your are researching. Start with Mintel or IBISWorld for the macro view, then look for trade articles or consumer survey data (Data-Planet or Simmons) for more specific data. 

APRD, Media Studies & Journalism Librarian

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Stacy Gilbert
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