Research Guides: APRD 4403 Advertising Campaigns (Kinner): Industry & Market

Reports & Statistics

IBISWorld Industry Market Research
In-depth reports on industries, providing an overview of the industry, outlooks, products and markets, operations and key statistics.
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Mintel Academic
Market research database for information on consumer trends, demographics, and brand share.
Statista
Statista aggregates statistics and studies from market researchers, organizations, specialist publications, and government sources.

Articles

Google Scholar
Tool to search for scholarly documents across the web, with an added feature of Find It at CU links.
Business Source Complete (EBSCO)
Comprehensive source for materials on all business topics. Also includes company profiles. Includes the following collection:
ProQuest Central
Contains full-text dissertations, market reports from 40 countries, and newspapers from the United States, Canada, and other countries. Includes the following collections:

Higher Education

Inside Higher Ed
Online news website covering higher education

ERIC (Proquest)
The U.S. Department of Education sponsors this comprehensive database of education literature.

Disabilities

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Advertising, PR and Media Design
by Stacy Gilbert Last Updated Sep 29, 2020 266 views this year
Marketing Research
by Business Librarians Last Updated Sep 21, 2020 2870 views this year
Industry Research
by Business Librarians Last Updated Sep 20, 2020 1384 views this year

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Good to Know

Mintel has tons of content about products and brands, but it may not the exact product your are researching. Start with Mintel or IBISWorld for the macro view, then look for trade articles or consumer survey data (Data-Planet or Simmons) for more specific data.

APRD, Media Studies & Journalism Librarian

Stacy Gilbert

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